The Voice Of Business

Think of the last commercial on Tv or Radio you actually paid attention to. What made you pay attention to it? Was it the visual presentation? Perhaps – I am willing to bet it was the audio – specifically the voice – that at least caused you to pay a little attention. You can have the fanciest and most well produced video on the planet, but if the audio in general and specifically the voicing of the presentation is subpar – then the message is lost. Have a look and listen to this.. 

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