People will do what is made easy: leaving pre-marked organ donation boxes checked, to ordering delivery instead of going out.
And in the heat and heights of Summer, I feel that this search for the easy way out is even more prevalent. Few are willing to do anything in 100 degree heat waves, and extreme heat is known to make people tired.
To appeal to your exhausted readers, the answer is Simplicity.
Make what you want to say obvious, be direct, and use a lot of contrast in your images.
Leave thought pieces and deep contemplation for cooler times, and don’t make people have to search for links.
Whatever requires the least brainpower to do is the best way forward to keep people’s attention in the summer heat.