From struggle to success. I knew I wanted more, and a change.
The branded pivot was not a new logo. It was a decision to stop treating media production as a job and start treating it as a growth practice (websites, video, voice, social) with partners who would share risk instead of handing over busywork.
In Focus Brands and their client-partner model was the first group Chris had seen do this properly, including a lot of private-label work. Shared risk was taken. The growth that comes with it followed.
When a project hit a rough patch, the IFP Films crew jumped in. The client left satisfied. That is the case study: culture and execution beat a prettier deck.