AI is not a replacement for the person who knows the customer. It is a multiplier for the owner who is already doing too many jobs.
Chris Jones Media uses AI the same way we use a good microphone: it enhances the human factor. Avatars, scene generation, and drafting save time. Voice, story, and taste still decide whether anyone cares.
If you are pouring money into tools that promise to cut your workforce and then spending that savings cleaning up unreliable output, you are in the trap. The AI Trap episode of The Bow Knows is the longer version of this argument.
Practical next step: pick one repetitive task (captions, first-draft posts, a training explainer) and run it through a human-led AI workflow. Keep the client-facing voice yours.